sprout
Have you created a brand that is disruptive, tasty and future-forward?

Situation Assessment:

Low innovation success rate is driven by lack of knowledge of effective “brand execution”

Small companies are driving the adult bev category growth
  • Although there is a massive influx of companies and products entering adult bev category, 80% of them fail due to a lack of a clear process for taking ideas from concept to profitable business model

There is low knowledge on brand building and product creation foundations

  • There is a lack of clear understanding of brand purpose, consumer target, and
    purchase drivers.
  • There is confusion on product consideration set and distinctive Job to be done vs competitors.
  • Lack of clarity about marketplace white space and size of the prize.
  • Incomplete knowledge behind product development requirements.

Weak go to market planning

  • Startups focus more (and allocate resources) on developing ideas than how to commercialize them.
  • There is low basic finance knowledge, including business case creation.

Absence of KPIs and learning process

  • There is a lack of clear product performance metrics at different commercialization stages.
  • Absence of learning process and result integration for product optimization

Limited access to resources and nee to solve for “I don’t know what I don’t know”

  • Startups suffer from cross functional expertise along to commercialization and financial resources access.

The Sprout Beverage Program

Actionable “how to create and launch” suite that helps founders save hundreds of thousands of dollars in costly errors.
1

DISCOVER

How to start your business and build your brand the right way.

2

CREATE

Get your MVP (minimum viable product) ready and build a business around it.

3

LAUNCH

How to effectively roll out your brand and increase long term viability.​

Actionable knowledge that helps founders avoid expensive mistakes

Curriculum

lupa

1. DISCOVER

How to start the business and build the product the right way.

  • Idea(s) Assessment – (feasibility).
  • Market Assessment – (Job to be Done) / Market Size.
  • Product Development.
  • Product Commercialization (Sales and Marketing) e knowledge that help founders avoid expensive mistakes.

2. LAUNCH

How to effectively roll out your product and increase long term viability.

  • Product Launch –
  • Planning.
  • Marketing Support.
  • Sales Support.
  • Perfomance Tracking and Analysis.
  • Scale Up.
  • Exit strategies.

3. CREATE

Get your MVP ready and build a business around it.

  • Short- and long-term vision development.
  • KPI definition.
  • Business Model(s) creation.
  • MVP Creation.
  • Market Testing /
  • Product Validation / Learning analysis.
  • Product Optimization.

To know more, you can download the complete info here

Sprout Cohorts will leave the program with solution driven and actionable enabled knowledge suite

Schedule

Days
Hours
Minutes
Seconds

Solve For Immediate Needs. Sprout Consulting.

Sprout team knowledge and partner ecosystem is ready for ad hoc and “on going” brand supporting services

Contact us

A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Submitter information
Legal

Terms and conditions

I understand that the information being disclosed will be reviewed and evaluated independently by Sprout LLC. Upon submission, Sprout LLC will issue a reference number unique to the submission only, and each separate submission will require a new reference number. I am submitting information with the express intention that it imposes no confidentiality obligations on Sprout LLC. Furthermore, my submission does not breach any confidentiality obligations that I owe to others. There is no legal reason why I can not submit information. I am not underage or otherwise legally incompetent. I am relying solely on my own IP rights to protect the contents of my submission. By making a submission, I am not granting, other than for the purpose of evaluation, any rights in relation to any patent, copyright or design. I am not relying upon Sprout LLC in any way for legal advice, including (but not limited to) whether the contents of my submission can be protected under IP law. I recognize that Sprout LLC may already be independently working on the same technology as covered by my submission. I agree that no contractual obligation or working relationship is being created between myself and Sprout LLC by submitting this information. I recognize that I will be asked to provide information which is personal to me, such as name and e-mail address, such that Sprout LLC may process this information in order to evaluate my submission. If the submission is of interest, I may be required to sign a further Agreement with Sprout LLC so that any confidential information, that is subsequently shared, is protected.

Brand information
Additional information
You are almost done! Now would be a good time to review all your data before submission - simply click the orange buttons at the top of this page or use the Previous buttom at the bottom of this page. if you have additional attachments that you’d like to share, please select the buttom below. If you have any questions regarding the submission process (including uploading attachments), please contact Brandintro@sproutbeverage.com
Scroll to Top