We are Sprout Beverage
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At Sprout Beverage Brand incubator & accelerator, we harness our strategic knowledge to support adult beverage early-stage founders. Thus, minimizing their risk of making expensive mistakes when launching new products and brands.
90% of brand launches fail.
The adult beverage space is one of the most competitive and challenging industries within CPG. Why not give yourself a competitive advantage and the best shot of making it in this lucrative and rewarding landscape.
Our Business Unit
Sprout is part of the Growth Beverage Ecosystem. A powerful engine that provides brands with access, support & capital no matter what stage they are in their brand journey.
Where brands enter the growth beverage
ecosystem. New brands build a strong product
pipeline by fostering and developing
breakthrough innovations with long term
viability potential
Continued Sales support to grow brands.
Delivers growing brands vital commercial
access aimed to gain product financial
validation based on distribution, sales
conversion and repeat
Where brands exit the growth beverage
ecosystem. Provides strategic financial support
to help brands reach their full potential.
Continued debt based financial
support to help current brands
with immediate operational
needs.
Our Team
Brian Rosen
General Partner
Brian is lifelong leader in the Adult Beverage Category. Brian is globally regarted as THE leading authority in the 3-tier system, retail off-premise, marketing, ECOMM, and go-to-market strategy for the Adult Beverage Space in any tier. Brian was CEO of his own $100M retail liquor enterprise, partner at PWC in Adult Beverage, & lead consultant at Anheuser-Busch
GIUSEPPE INFUSINO
CIO
Giuseppe has 12+ years of investiment & operations expereince, Giuseppe leads investBev's investiment sourcing, diligence and structuring processes. Prior to joining investBev's, Giuseppe was Vice President at RVK. where he managed several multi-billion-dollar PE portfolios and deployed $1B+ across multiple strategies in the PE space
GUSTAVO AGUIRRE
VP of Incubation
Gustavo Aguirre oversees the brand incubation program & consulting services. He brings 15+ years of experience bringing new brands to market within different beverage segments. He successfully developed and implemented go-to-market strategies for product backed by Fortune 100 companies including Molson Coors, ABI. Heineken, Pepsi, and Keurig Or Pepper
Aniya Evans
Insigths Manager
Contributes several years of experience in leveraging data to identify trends and offer actionable insights to help beverage alcohol brands improve their strategy and brand visibility. Her focus is on transforming and contextualizing analytics to aid in suppliers' navigation of complex market trends. Aniya also conducts comprehensive market research to determine which industry sectors warrant increased attention and focus.
Aniya Evans
Insigths Manager
Contributes several years of experience in leveraging data to identify trends and offer actionable insights to help beverage alcohol brands improve their strategy and brand visibility. Her focus is on transforming and contextualizing analytics to aid in suppliers' navigation of complex market trends. Aniya also conducts comprehensive market research to determine which industry sectors warrant increased attention and focus.
Karan Jhajj
Market Analyst
Brings several years of research & investment experience with focus on due diligence and financial analysis. Prior to joining the team Karan was a Venture Fellow with Venture for Canada. Karan served as a research analyst for J&J Wealth Group where he conducted market & investment level analysis. He also served as an Operations Consultant for the Schulich School of Business. He has a BBA specializing in Finance & Data Science from Schulich School of Business & is a recipient of the RBC award for inclusive entrepreneurship.
The Sprout Bev Program – Why is this going to work
Team Learning Mindset
Scientific Method meets endless curiosity
Staying close
Supporting partners will provide 1:1 interaction, giving direction and speeding brand creation decision process.
Setting clear learning objectives
Will enable cohorts to make product changes based on insights, addressing compromises or tackling challenges as they move through learning program.
Moving Quick
Our condensed education approach embraces quick to market essence. Each learning milestone module builds on each other towards product commercialization success.
Navigating the Unknown
Recommendations / decisions are filtered through the lens of previous experiences and new information acquired during the learning process
